“Brewed Awakening”

“In 2007 the president and CEO of Starbucks, Howard Schultz, was walking around Chelsea in Manhattan, saw a long line of customers at Cafe Grumpy, waited his turn, drank a cup of coffee from the Clover, thought it the best he’d ever tasted…”
 
“Cafe Grumpy’s owners, Caroline Bell and Chris Timbrell spilled the beans about the Trifecta…”
 
Read the full article by Jeffrey Steingarten in Vogue (June 2010) or online (with a video accompaniment) here.