22nd 2011
Colleen’s Colombia Trip Report – Bogota, Gigante, Pilalito, Manizales, Armenia

Five Days in Colombia doesn’t sound like a long time and then when you look at a topographic map it sounds like even less time. Thankfully I was traveling with some highly organized people. Though highly organized people also wake up much earlier then my natural alarm clock.
In the beginning of December I flew down to Bogotá to visit with our exporter, Virmax. We have been working with Virmax since the first days our roasting adventure! I met Alejandro and Giancarlo almost two years ago at an event Gimme hosted. I realized then that they were running their business in a very responsible, organized way with a lot of the same goals in common. I was impressed with their long term thinking as well as their knowledge of the Colombian coffee market. They seemed to be truly dedicated to making connections between farmers and small roasters. They have been great teachers for me ever since our first meeting.
It was a pretty natural decision for me to want to visit with them and they were kind enough to give us so much of their time. On the first day of my visit we cupped coffees in their Bogotá lab and talked about the structure and organization of Virmax’s operations. They were impressively open and excited to share with us exactly how things are run. Cupping coffees with them was a great way to create a common language and talk about our aspirations for our coffees.
The second day we got on a plane early in the morning and flew to Neiva where we took in a van to Gigante. This was a really exciting town for me to visit. One of the coffees that has been major part of our espresso comes from the growers surrounding this town. After a meeting of the co-op members we toured Jose Lisardo Rojas’ farm. The care and quality he shows to his farm and coffees struck a cord with me. His family takes incredible care of their land and a lot of pride in showcasing their coffees. I feel very lucky to be buying selected lots from his farm.
That evening we drove to Pitalito. In the morning we cupped coffees with their buyers in Pitalito and saw the actual machine, we had spend Monday talking about, in action. We left that evening and flew back to Bogotá for the night and flew out the next morning to Manizales. It was in the plans to visit the decaffeination plant there but unfortunately the plant closed early and gave their workers extra time off for the holiday. So we continued to Armenia, the town where Virmax’s dry mill is located. Spending the day there and seeing the mill run was like playing connect the dots in my head. Seeing the sorting standards and processing happening really put in perspective for me the final stages of coffee before I even get to see it.
Friday we left early in the morning to visit Cerro Azul a farm going into their first production year of geisha. I couldn’t imagine a more beautiful farm to grow such a beautiful coffee. We had the chance to cup a sample of the coffee the first morning we were together in Bogotá it was amazing. It was complex, subtle and unlike any other Colombian coffee I have ever tasted. We arrived just as some of the pickers were bringing coffees in. The selection and quality was remarkable. The farm is set up to pay their pickers throughout the year and not just during harvest insuring great veteran pickers for each harvest.
I went to Colombia with the goals of understanding our coffees better and getting to know each person who makes Virmax work so well. I achieved and surpassed these goals, which I never would have been able to without the support of our amazing hosts at Virmax. I could never match the hard work they do everyday in running their company.
18th 2011
National Coffee Break Day!
In celebration of their Centennial year, The National Coffee Association has deemed this Thursday, January 20th, National Coffee Break Day…and we’ll accept any excuse to have another cup of coffee!
So join us on Thursday at our Chelsea store and take an extra coffee break:
-For those of you who get to work early, come in for an espresso shot on the house between 7am & 9am.
-Take a mid-day coffee break with a friend. Buy one coffee beverage and your friend gets one on the house between 11am & 1pm.
-Learn how to brew a great cup at home. Sign up here for our Home Brewing for the Coffee Enthusiast Class (held from 6-8pm at our Chelsea store).
4th 2011
Photography Exhibit by Catherine Hunsburger (Chelsea)

Stop by the Chelsea store to view Catherine Hunsburger’s newest exhibition of abstact compositions of lava sand and ice that she photographed in Iceland.
The work will be on display throughout the month of January.
Catherine is originally from Minnesota and currently lives and creates in Brooklyn. She graduated from the Savannah College of Art and Design in 2005 and has since been working in photography. She loves long walks, carbs, old family photos and new ways of looking at things.
See more of Catherine’s work here.
23rd 2010
Happy Holidays!
5th 2010
Action Against Hunger’s Online Charity Auction

This year, Action Against Hunger has partnered with the Financial Times to create an incredible online auction with an array of world-wide food-focused experiences for you to bid on.
For those of you coffee enthusiasts out there, check out our coffee experience package here.
Some other awesome experiences on offer are: back-stage access to Iron Chef’s Kitchen Stadium; personal tours of 14th century wine cellars in Sancerre; cooking and dining experiences with culinary legend Jacques Pepin; and hands-on DIY opportunities to learn from sushi masters, hunt for truffles, and hang with wine experts. These could make for some incredible unique holiday gifts.
Bidding ends December 21st and all auction proceeds benefit Action Against Hunger’s life-saving programs.
More about Action Against Hunger:
Action Against Hunger/ACF International is a global humanitarian organization that saves the lives of malnourished children while bringing sustainable solutions to hunger and safe water to people faced with life-threatening conditions. Our life-saving programs assist some five million people in over 40 countries each year.
30th 2010
The Hearts & Crafts Affair
Since 2006, Kira has been hosting her successful craft fairs in our home-base of Greenpoint, Brooklyn. For the 10th Hearts & Crafts Affair, she has moved the fun across the river to a swanky new spot in the Lower East Side – Sweet Paradise.
Stop by and pick up a gift for the holidays. This year, you will find items like candles, cookbooks, knitted goods, wallets, hand-bound journals, zines, jewelry, clothing, prints, silk screened tees, pottery, baked goods, stationary, scarves, stuffed creatures, face scrub, hats and music. Support local artists and crafters then grab a drink at the bar from Iwona.
Check out more info and pictures from past craft fairs here.
The Hearts & Crafts Affair (it’s a holiday craft fair)
Sunday, December 5th, 4-8pm
Sweet Paradise
14 Orchard Street
NYC
